The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #16
Classic Headline:
67 Reasons It Would Have Paid To Answer Our Add A Few Months Ago
(Victor Schwab)
Victor Schwab said "the primary function of words is to sell and that themes that do not move people immediately are not likely to improve with repetition." (Ad Age, April 7, 1980)
This is "reason why" advertising at its most blatant, and its most effective.