The Daily Tidbit

Bit #15

Classic Headline:
The Lazy Man's Way To Riches
(Joe Karbo)

First published in 1973, Joe Karbo's bestselling book on how to achieve personal and business success has sold over 4 million copies. Also the name of the book, the headline goes right after anyone who wants to make a lot of money without doing a lot of work.

(And who doesn't want to do that!)

The "Way" implies an actual system which is more believable than if the headline had said something like "Be Lazy and Get Rich."

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