The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #66
Use demonstrations to spur sales.
Seeing is truly believing. If you have a product that has a benefit that can be physically demonstrated, by all means do so! And it's all the better if you can get your prospect actively involved in the demo.
Years ago, Corning Glass came up with a new glass that was nearly unbreakable. The salesman used a ball peen hammer to demonstrate its toughness. The sale was easy to close after that!