The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #6
57% of consumers will give their address to local retailers
-MarketingSherpa
These numbers are reported by a MarketingSherpa article referencing a Transact Media Group year-long study of 100 small businesses. Small businesses normally have a personal relationship with their customers. This relationship creates trust. You can leverage this trust by capturing the email addresses of your customers and running email campaigns to them.