The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #57
The "Welcome" message was the most successful email campaign for many marketers.
ExactTarget sent out campaigns on behalf of hundreds of marketers and found that for many the most successful campaigns were the "Welcome" messages.
So take advantage of those first emails by including a coupon or other offer, personalize the message as though it were coming from an actual person, or use a series of introductory messages describing your range of services.
You have your best opportunity to develop a relationship and capture a sale right in the beginning when a prospect is hot.