The Daily Tidbit

Bit #54

Newsletter articles to house lists have the highest click-through rate.

Email Click-Through Rates:

	Newsletter Articles to House Lists: 6-10%
	Free Offer to House List:           6-10%
	Sales Offers to House List:         3-5%
	Anything to a 3rd Party List:       0-2%
	

All categories have a conversion rate of 2-4%.

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