The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #46
A text link should be scannable.
Most site visitors scan the page before deciding whether they should spend time reading the details. If you have a bunch of "Click Here" or "Buy Now" links, people won't gleam much information from scanning.
Your headlines, links and other emphasized text should tell a story. Make the links relevant and enticing and your visitors will be more likely to click through.