The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #41
Lift conversion rates with persona-based copy and navigation.
You can substantially increase conversion rates by defining the different types of visitors that come to your site. Study their demographics, psychological traits and past history and design the home page to guide different groups to specific sections of the site.
The specific sections should have targeted copy for that particular segment. By tracking the click-throughs you'll be able to track the success of the redesign.
A jeweler who implemented this strategy increased their conversion rate by a whopping 5500%!