The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #22
The purpose of the first line of your copy is...
...to get the reader to read the second line!
By writing simply, clearly and concisely you make it easy for the reader to get through your copy. Each paragraph should lead naturally to the next paragraph. Each sentence to the next sentence. Each point to the next point.
You don't want the reader to stop reading until they have read your entire sales pitch.