The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #21
Nothing comes for free.
People are suspicious of too good of a deal. Spend your time, money and energy not on outrageous claims, but on providing proof to back up what you say.
You can simply state the benefits your customers receive. Then back them up with a variety of testimonials, stories, case studies, and facts from third party authorities.
You can charge a fair amount as long as you justify the expense.
If you are offering a discount, give an explicit reason. The reason can be anything like you're overstocked, you received a good deal on the product and want to pass it along, you have extra free time and want to fill it, or you are offering something new and want feedback.
A reason for the discount adds credibility and doesn't devalue your regular pricing structure.