The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #69
Invest in keyword terms of 3+ words.
As prospects become more skilled in the art of search, they are increasing the number of terms they enter in a search bar.
If you're using PPC search, you've no doubt found that the most basic of terms are getting more expensive and provide less qualified traffic. However, you can take advantage of searcher's growing skill by purchasing keywords of three or more words.
You'll find them less expensive and they'll provide more highly targeted traffic to your landing page.