The Daily Tidbit

Bit #52

Telemarketing has the greatest average response rate.

Here are average response rates of top media according to the DMA's Response Report:

	Telemarketing    -  5.78%
	Dimensional Mail -  2.3%
	Catalogs         -  2.18%
	Direct Mail      -  1.88%
	Coupons          -  1.12%
	Email            -  1.11%
	

Of course, your rates will vary depending on the quality of your lists and nature of your product. Still, these give you an idea of what others are actually receiving.

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