The Daily Tidbit

Bit #4

Include an update link in your newsletters.

There is an extremely high turnover rate of email addresses. According to Return Path, up to 30% of a subscriber list may be lost each year due to changed addresses. If you have a newsletter, you don't want to lose your subscribers whenever they get a new address.

You can make it easy for your subscribers to keep you up-to-date by including an update link near your unsubscribe link.

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