The JKBedrin Marketing Group Presents...
The Daily Tidbit
Bit #33
How's your "Hero Spot?"
The "Hero Spot" is the area just below your logo and it is a valuable piece of web estate.
As you know, in the U.S. we read from left-to-right, top-to-bottom. You should place your logo in the top left corner so people know where they are. And just below that you should make use of the "Hero Spot" by speaking directly to your prospects. Immediately inform visitors that they made a good choice coming to your site.
Get them interested from the very beginning and you stand a good chance that they'll give your site a look.